Reizen en Facebook?

Hoe komt Marmite aan meer dan 200.000 volgers via Facebook?

"point out “exclusive content, which appeals to 28% of social networkers, and a genuine interest in the message, which attracts 37%, are the keys to a positive response from consumers on social networks”. Guess who is pushing the right buttons?

So don’t be an annoying neighbor, who is calling twice a day and asking you to come. People just ignore that. If you have a powerful group of your brand believers, just encourage them to share their product experience on Facebook or other places. That’s enough. Online word of mouth will do its job.

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One Trouser - cutouts from e-success

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